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By Margaret Battistelli Gardner

Seville concludes: "The museum's  unanticipated 'whopping' response nationally, not just in the Philly area, is very much deserved. This package is a swipe file keeper!"

DIRECT MAIL: ACQUISITION (fewer than 50,000 mailed)

The Ocean Conservancy

Trash Poster Test

Submitted by Mal Warwick Associates

• The Numbers

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Muscular Dystrophy Association

Margaret Battistelli Gardner Author's page

And the Winners Are …