And the Winners Are …

"From the very first sentence, the copy grabs your attention," writes Gold Awards judge Scott Swedenburg. "You are warned about the shocking images, which only makes most people want to read further.

"The shocking pictures make you want to help," he adds. "The poster then becomes an involvement piece, which the reader may or may not put on a wall, but would definitely want to share with others. This is helping build a community of future members."