And the Winners Are …

"In addition, the powerful images and copy helped us acquire a higher-value donor, with an average gift 14 percent above the control."

DIRECT MAIL: RENEWAL (50,000 or more mailed)

Marine Toys for Tots Foundation

3 Cent Bank Package

Submitted by CDR Fundraising Group

• The Numbers

Recipients: 50,070

Total Income Generated: $64,206