And the Winners Are …

Our judges like that this theme works on many levels. The three pennies represent a vital piece of information that Toys for Tots was looking to share with its recipients.

"Toys for Tots dedicates 97 cents from every dollar donated directly to program services," says Alisdair Sewell, account executive at CDR Fundraising Group. "Included in the package were three single pennies and an innovative coin bank, intended to encourage philanthropy and saving.