And the Winners Are …
CAMPAIGN OF THE YEAR
Muscular Dystrophy Association
Research Leaders
Submitted by DaVinci Direct
Also Gold Award winner DIRECT MAIL: RENEWAL (fewer than 50,000 mailed)
• The Numbers
Recipients: 3,279
Income Generated: $271,507
Average Gift: $227.20
Out-of-Pocket Costs: $5,794
Response Rate: 36.44 percent
Cost to Raise a Dollar: $0.021
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