And the Winners Are …

CAMPAIGN OF THE YEAR

Muscular Dystrophy Association

Research Leaders

Submitted by DaVinci Direct

Also Gold Award winner DIRECT MAIL: RENEWAL (fewer than 50,000 mailed)

• The Numbers

Recipients: 3,279

Income Generated: $271,507

Average Gift: $227.20

Out-of-Pocket Costs: $5,794

Response Rate: 36.44 percent

Cost to Raise a Dollar: $0.021