And the Winners Are …

"This renewal effort sells the offer with lots of sizzle, making the pennies meaningful in multiple ways, making links between the donor and a child who receives a toy, and reinforcing the organization's outstanding stewardship of donations," Gold Awards judge Kimberly Seville says. "The offer is beautifully backstopped with an emotionally satisfying story. The package does a spot-on job of speaking to the donor's heart in familiar language about what matters to this organization's donors.