And the Winners Are …

Jazzed by that success — a $5.73 ROI — the organization dusted off the 2008 package, gave it a little twist and wound up with a one-two punch reaching out to two separate audiences with a minimal amount of extra work.

It created two very similar letters — one intended for folks who responded to the initial file-card mailing, asking them to verify that any changes they requested be made were indeed made, and the other intended for nonresponders that was marked with a “Final Notice” stamp.