416522

By Margaret Battistelli Gardner

Adds judge Steve Kehrli: “They have an excellent understanding of their donors’ desire to be recognized and then leveraging that.”

According to Kristy Schaller, account director at The Lukens Co., the overall 6.34 percent response rate was the highest of the entire 2009 housefile year.

“This package, which mailed to fewer than 73,000 housefile donors, raised $311,155.47 in gross revenue and $262,960.08 in new revenue,” she says. “And it continues to be the best-performing housefile mailing for the Memorial.”