And the Winners Are …

Another important addition to the mailing is a personalized one-page lift letter by James E. Williams Jr., the president and CEO of Easter Seals. In the Johnson box, he notes that, "Last year, Easter Seals helped over one million children and adults," and in the body of the letter, he briefly spells out some of the services provided: "therapy, training, education and support services." And he affirms the value of "a gift in any amount you can afford" — it "will help people become as independent as possible, and lead more fulfilling, rewarding lives."