And the Winners Are …
• The Numbers
Recipients: 67,142
Total Income Generated: $508,470
Average Gift: $202
Cost to Raise a Dollar: N/A*
Total out of Pocket Costs: N/A*
Response Rate: 1 percent
The chairman of the board offering to match every donation dollar for dollar up to $250,000 has a way of lighting a fire under any campaign, and the folks who run it have to make sure that fire spreads to their donors to ensure the organization will make the most of that generous offer.
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