And the Winners Are …

"Which in my opinion is 
a practice that should be 
used more these days," Stuart says.

"Simple, clean and to the point," fellow judge Steve Kehrli says. "Nothing confusing or complicated, and the images are excellent, reinforcing the copy that carries across each channel."

And lest you feel the urge to argue the power of simplicity, response to this campaign beat projections by 197.4 percent and revenue beat projections by 429.7 percent. Average gift was 117.75 percent higher than expected.