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"Beyond that," he adds, "the letter does a great job offering the premium for those below a certain giving level to encourage a larger gift, and a freemium for those that already give at that mark. The insert about the membership continues the theme of making it all about the donor, discussing how 'YOU Can Fight Muscular Dystrophy,' talking about 'someone you know,' and recognizing 'your leadership.'"
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Margaret Battistelli Gardner
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