And the Winners Are …

And since at the end of the day results are what define a winning fundraising campaign, a lot was 
riding on this package. But it didn't disappoint.

The package mailed to 3,279 donors who had made one or more gifts of $100 or more in the previous 12 months. It raised $271,507 with a 36.44 percent overall response rate, and generated an average gift of $227.20.