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By Margaret Battistelli Gardner

And beyond the campaign's initial success, it  continues to bolster MDA's fundraising, according to Steve Maggio, president of DaVinci Direct.

"During the course of the year, Research Leaders receive several other MDA appeals, which are the same packages that nonjoiners at the $100-plus level receive, except that we acknowledge their  status as Research Leaders in the laser copy," Maggio explains.