45 Easy Ways to Cultivate High-Value Donors
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Karen Climer
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Like it or not, the majority of our major-gifts prospects simply are not impressed with our technical knowledge. Instead, they want a birthday card, a phone call or a heartfelt thank-you. Below are 45 ways to nurture your higher-value donors:
1. Send your donors birthday cards.
2. For milestone anniversaries, send flowers.
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