5 Best Practices for a Successful Peer-to-Peer Fundraising Campaign

Peer-to-peer fundraising is practiced primarily by health organizations, but the strategy is becoming increasingly popular with other organizations. By incorporating peer-to-peer fundraising into your existing marketing programs, you can increase revenues without significantly increasing costs.

Based on quantitative research, qualitative findings and interviews with leading nonprofits, here are five best practices for a successful peer-to-peer fundraising program and tips on how they can be integrated into your campaigns.