5 Best Practices for a Successful Peer-to-Peer Fundraising Campaign

Encourage or expand online use and e-communications
Does your organization have a traditional fundraising channel that could benefit from a complementary online element? Encouraging peer-to-peer fundraisers to register, communicate and fundraise online is a win-win situation. Fundraisers can avoid writing receipts, staff can spend less time processing manual offline donations and the chance of error can be significantly reduced. Offering a positive end-user experience is an easy way to encourage repeat usage. Communicate the benefits of using online tools, and ask your supporters to encourage their supporters to donate online.