5 Best Practices for a Successful Peer-to-Peer Fundraising Campaign

Provide support
Your supporters are caring, motivated and asking for guidance. Respond with a support program that educates, empowers and encourages their participation. Help them marry their passion with your mission. Staff a part- or full-time employee (available by phone and e-mail) to provide personal customer service to your peer-to-peer fundraisers. Provide materials that can be easily downloaded, such as an organization fact sheet; instructions on how to use online tools; or approved logos, letters of support and news release templates.