5 Best Practices for a Successful Peer-to-Peer Fundraising Campaign

Standardize tracking and reporting
Tracking fundraising progress is a crucial step to make sure you are on target to meet your revenue goals. The same rule applies to peer-to-peer fundraising programs. It is important for organizations to standardize reporting to monitor the program’s success. Make a list of the standard metrics your organization intends to monitor regularly to measure the program’s progress and performance. Consider the number of participants, number of repeat versus new participants, participant fundraising activity, tracking the engagement level of participants, number of donors and total peer-to-peer online revenue.