5 Best Practices for a Successful Peer-to-Peer Fundraising Campaign

Create a recognition program
There are three primary reasons a volunteer, participant or donor gives his or her time or talent: to belong, feel good and be acknowledged. A recognition program is the final element to keep your supporters motivated and committed. To have an effective recognition program, you do not need to spend money on gifts, but you need to be thoughtful about it. Think of it this way: If you give a gift to an organization you feel connected to, how would you want to be recognized?

Amy Braiterman is a principal strategy consultant at Blackbaud.