5 Common Themes in Online Fundraising

Enable vs. control
As social media emerges, your supporters have a remarkable ability to create and publish content. By enabling supporters to take the message to their networks, NPOs are finding that their reach and funds raised can be significantly expanded. Letting go and enabling supporters to carry your message can be scary at first, but it also can be incredibly effective in reaching and involving more people.

It’s all about 'storytelling'
People give to people. The Internet has emerged into an incredible platform where anyone can create and publish his or her story. It’s this content that helps to put a "real" face on your organization and reminds people that they are making a difference beyond just giving to an institution. Embrace the tools that help your supporters tell their stories and yours.