5 Direct-Mail Fundraising Musts

No matter how many times pundits and prognosticators sound the death knell for direct mail, it still is the biggest workhorse in direct-response fundraising.

“Despite all the buzz about social media and other channels, direct mail still brings in more money than any other single fundraising channel,” said FundRaising Success Editor-in-Chief Margaret Battistelli Gardner in a recent Fast15, “Channel Surfing: Top Tips for Making the Most of Direct Mail, E-mail, Social Media and More,” sponsored by Advanced Solutions International. “And yes, it’s also one of the most expensive channels, especially for acquisition, but the key is to be smart about how, when and to whom you mail.”