5 Direct-Mail Fundraising Musts

“The goal is to connect the donor and his or her dollars directly to the people those dollars are serving,” Battistelli Gardner said. “Make an emotional appeal that specifically tells donors what their money will do to help fulfill your organization’s mission.”

She provided the example of Operation Smile, which always includes before and after pictures of the children whose cleft palates it helps fix, along with those children’s stories.