5 Direct-Mail Fundraising Musts

Maximize your direct mail
To get the most out of your direct mail, make sure to include:

• Different giving options — for instance, always include planned giving and monthly giving options
• All the ways recipients can connect with your organization — homepage URL, social-media information, phone number and e-mail address

Don’t stop mailing
“When times are tough — and face it, they almost always are — the temptation is to save money by cutting back on direct mail, especially acquisition,” Battistelli Gardner said. But this is a mistake, because direct mail is still effective, and acquisition is vital for an organization to sustain itself for the long haul.