5 Event Fundraising Best Practices

4. Help your fundraisers succeed
To help stimulate as much activity to get your fundraising event participants to ask others and work for you, Young provided these tips:

• Provide early registration. The longer the time period participants have, the more opportunities they have to ask on your behalf.
• Show them their progress in relation to the goal and to others. People like to know where they stand, just as traditional donors love to know how their funds are used.
• Send scheduled coaching messages. Continuous communications keeps participants engaged prior to the event, and coaching provides directions on how to help.
• Stoke competition. People are competitive. Remind them where they stand, and fuel their competitive fire.
• Set and send incentives. Participants will strive to meet those goals.
• Acknowledge and/or reward milestones.
• Encourage team fundraising.