5 Event Fundraising Best Practices

The webinar was based on information gleaned from a joint research study by Convio and Event 360, in which more than 170 Convio nonprofit clients using the company’s TeamRaiser for Special Events product were examined.

All fundraisers agree that, by and large, the goal of a fundraising event is to raise money. The question is, how do you raise money at events, especially when only about 30 percent of fundraising event participants actually raise any money, according to the study. A major key, Shuck said, is to focus on the right metrics. Problem is, most nonprofit organizations don't.