5 Event Fundraising Best Practices

1. Recruit more effectively
Many organizations have a bias toward attendance, Shuck pointed out. But it’s more important to get people who are going to bring donors to participate than it is to get the most participants period — it’s a matter of quality over quantity.

Shuck suggested that instead of targeting a mass audience, target past fundraising event participants. “And instead of targeting all past participants, target those past participants who are actually fundraisers,” he said. Other groups to target include fundraising team captains, because team captains generally raise more money than people who are just on fundraising teams. But don’t ignore people on fundraising teams, because they generally raise more money than people who are not on fundraising teams. Shuck also advised that you target active supporters on your website and social networks, as well as promote family and team registration.