5 Eye-Catching (and Affordable) Direct-Mail Techniques

"A passion for paper” is one way to describe my obsession with direct mail (yes, I’ve said it for the record). And, yes, I find it challenging — dare I say, unbearable — to toss any unique piece of mail into the recycle bin because I’m always on the hunt for a nugget of inspiration to pass along to colleagues and co-workers. And who knows if that piece I toss is going to be the one I should have kept? Honestly, you should see my sample library … it’s quite impressive!