5 Eye-Catching (and Affordable) Direct-Mail Techniques

But, what about the performance of these pretty, clever or pretty darn clever mailings? It’s nearly impossible to discern which of the hundreds of pieces of mail that cross my desk on a weekly basis performed the best — especially when reviewing mail samples contributed by an industry colleague from his or her home mailbox. That’s when you rely on your gut and years of experience to identify techniques and formats that have that j’ai ne sais quoi (translated: that special something that stands out).