5 Eye-Catching (and Affordable) Direct-Mail Techniques

When to use this format: It’s suitable for a special appeal or report, a membership card, early renewal, or even a welcome kit. The ideal print quantity for the bubble-embossed texture is 150,000-plus. Appealing to multiple senses, this envelope will get the attention it deserves!

2. Urgent/official mail
In this selection of urgent and official mail, the impact is conveyed through key words and phrases, font choice, and select graphics. Surprisingly, none of the samples incorporate the traditional “urgent” colors of neon yellow and red with hatch mark design. In fact, it’s the simplicity and spare use of color that makes the designs more impactful. The bold phrase “DATED MATERIAL — CONTENTS REQUIRE YOUR IMMEDIATE ATTENTION” and the red-stamped “TIME SENSITIVE DOCUMENTS PLEASE REVIEW IMMEDIATELY” are simple but powerful teasers.