5 Eye-Catching (and Affordable) Direct-Mail Techniques

How to use this format: The copy example on the envelope can easily apply to a renewal: “Valued Subscriber Since 2012.” What I found interesting is the incorporation of the word “Valued” to describe the subscriber — that’s special.

4. Make it easy to communicate
Providing the customer with multiple touchpoints for engagement may be easy to produce as in this USPS marketing example for Every Door Direct Mail. Providing multiple options for the customer to communicate his or her preferences is optimal, but it can be difficult to manage and capture the responses if you don’t have the right production partners to support the campaign. A postage-paid envelope, personalized Web page and QR code will cover all the bases. This university format (below left) takes it a step further and pre-fills the application for requesting additional information with the contact’s name and address. Also provided is a QR code insert as a quick mobile connect to additional alumni success stories.