5 Eye-Catching (and Affordable) Direct-Mail Techniques

When to use this format: This multichannel format might have some additional (albeit nominal) up-front costs to create the digital aspect of the campaign, but it is one of the most effective ways to capture email addresses, especially if you intend to grow your online communications in the future. It’s also a great multichannel format to showcase to a younger audience, who will likely appreciate it.