5 Eye-Catching (and Affordable) Direct-Mail Techniques

5. Check mark graphic
A check mark implies inclusiveness and a favorable response. In this Wells Fargo example, the bold check mark is used to convey “yes,” “verified” or “completed.” I’ve seen “presumptive” acquisition formats in which the inserts or benefits listed are pre-checked for your “convenience.” Try adding a check mark or arrow to emphasize a point. Handwritten/hand-drawn ones are especially noticeable.