5 Eye-Catching (and Affordable) Direct-Mail Techniques

When to use this format: This technique is perfect for subscription or donor renewals on the reply device. Or, why not use it for simply drawing attention to something important in the letter (think: in lieu of a P.S.)?

I hope you were inspired by my selection of commercial mail. Keep an eye out for an upcoming issue where I’ll discuss some really unexpected techniques that could work for your organization, as well.