5 Follow-Ups for Better Online Donor Retention
A shocking 75 percent of new donors will not return after their first donation.
According to the recently released 2013 Charitable Giving Report by Blackbaud, this past year was a strong year for fundraising. Charitable giving grew 4.9 percent, and online giving grew 13.5 percent, accounting for 6.4 percent of total giving in 2013. Grab the full report or check out the infographic if you want to dig in to the details.
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