5 Follow-Ups for Better Online Donor Retention
A shocking 75 percent of new donors will not return after their first donation.
Instead of simply sending a request for a second gift using a generic template, how about tailoring gift requests to the donor’s specific motivation for giving? For example, while one donor may give to a cause because she’s lost a family member to a disease, another may be an environmentalist concerned with diseases caused by pollution or natural disasters.
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