5 Follow-Ups for Better Online Donor Retention
A shocking 75 percent of new donors will not return after their first donation.
Personalization has shown time and time again to have a significant effect on the impact and response rates of your communications. When asking for that repeat gift, tailor your message to be as individualized as possible — write it as if you were writing a personal note to a friend.
Track time and ask on cue
Nonprofits, particularly the successful ones, track a lot of donor information. But rarely have I seen them note the timing of gifts. It’s very possible there’s a correlation between when a donation is made and when giving is possible, or more palatable, for individual donors.
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