5 Follow-Ups for Better Online Donor Retention
A shocking 75 percent of new donors will not return after their first donation.
If you note that a donor tends to give around the first of the month — or any set day of the month — this may correspond to paydays. If a donor just got paid, it’s psychologically and financially easier for him to give. Asking for his next donation during the times he’s historically given will likely improve your response rates.
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