5 Follow-Ups for Better Online Donor Retention
A shocking 75 percent of new donors will not return after their first donation.
Similarly, if a donor makes an annual gift, look to see if there is a trend in the time of year it’s made. Perhaps this correlates with the anniversary of a specific event in the donor’s life or simply when a certificate of deposit or other investment pays out annually.
Be sure to capture the date and time of each online donation so you can time your follow-up ask appropriately. Improved donor retention rates are very likely to follow.
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