5 Follow-Ups for Better Online Donor Retention
A shocking 75 percent of new donors will not return after their first donation.
Know donors’ birthdays
Did you know that people between the ages of 49 and 67 contribute 43 percent of the total dollars given to nonprofits in the U.S.? It’s true! Nearly half of all giving comes from one generation. Knowing if a donor fits into this group — the baby boomers — or one of the other generations can have a significant impact on your online fundraising and donor retention strategy.
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