5 Follow-Ups for Better Online Donor Retention
A shocking 75 percent of new donors will not return after their first donation.
Just imagine if you were able to tailor your communications to donors based on their generation — the style, the medium, the giving level and the follow-up could all be personalized so each fundraising ask has the greatest chance of success.
You’d be able to speak to your baby boomers differently than to your Gen Yers and to your Gen Xers differently than to your matures. And so on.
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