5 Follow-Ups for Better Online Donor Retention
A shocking 75 percent of new donors will not return after their first donation.
Make sure you ask for every donor’s date of birth on your online donation form. Then, take this information and craft follow-up and communication strategies unique to each generation.
(You can learn more about generational giving habits here.)
What about you? Do you think these online fundraising techniques could help improve donor retention rates? I’d love to hear your perspective. I’m @franswaa on Twitter, or you can shoot me an email at frank.barry@blackbaud.com
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