5 Follow-Ups for Better Online Donor Retention
A shocking 75 percent of new donors will not return after their first donation.
The best news of all might be the fact that every sector had year-over-year fundraising growth — something we haven’t seen for quite some time.
But despite our success, we must continue to push forward in 2014. If the nonprofit sector wants to thrive for decades to come, I suggest we turn the spotlight to donor retention.
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