5 Follow-Ups for Better Online Donor Retention
A shocking 75 percent of new donors will not return after their first donation.
But nonprofits settle for donor retention rates of 27 percent. In fact, we’ve settled for declining donor retention rates for the past 10 years, watching them fall from 33 percent to 27 percent over the past decade. Something has to change.
Experts have sounded off, and there has to be a better way. We can’t continue doing the same things year after year, expecting different results. Right?
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