5 Follow-Ups for Better Online Donor Retention
A shocking 75 percent of new donors will not return after their first donation.
In the spirit of improving donor retention rates in 2014, here are five no-brainer follow-up techniques to help you retain new online donors.
Deliver instant gratification
Remember that online donors live in “Internet time,” which is to say that they prefer immediate execution and delivery.
Find a way to feed that need for immediate gratification. Send an email or social-media response, whichever directly corresponds to the channel used for giving, that acknowledges the gift and shows an immediate effect.
Related Content
Comments
