5 Follow-Ups for Better Online Donor Retention
A shocking 75 percent of new donors will not return after their first donation.
Tie offline contact directly to online gifts
One of the allures of online activity is the sense of anonymity. However, one of the best ways to retain donors and increase giving is to establish personal connections with them. You need to transition the online donor from detachment and relative anonymity to a feeling of belonging and investment in the cause.
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