5 Fundraising Trends for 2011
It's all about the connections
Citing statistics from an RSCG Global study and Morningstar, Craver concluded that people feel isolated and crave connections:
- 69 percent of people worry that society is too shallow, focusing on things that don't really matter.
- Today there are 130-plus socially responsible investment funds, up from 39 a decade ago.
- More than half a million people have loaned money to "working poor" entrepreneurs around the world via microfinance site Kiva.
It's up to fundraisers to provide those connections that donors desire, and technology is "the great connector, great enabler and great equalizer," according to Craver. To make the most of technology to connect with donors, fundraisers need:
- Companies:
- Direct Marketing Fundraisers Association
- People:
- Roger Craver
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