5 Fundraising Trends for 2011
- Better analytics — RFM is not good enough.
- Faster analytics — real-time and predictive.
- Integration with your CRM.
- Investment in a donor-relationship mind-set.
- Investment in innovation.
The rise of mobile engagement
Mobile is the fastest-growing channel of communications, and the mobile device is the most personal device people own, Craver said. Mobile is always with us and is far more transactional than the Web, providing vast opportunities for fundraisers.
- Companies:
- Direct Marketing Fundraisers Association
- People:
- Roger Craver
Related Content
Comments
