5 Fundraising Trends for 2011

According to Nielsen, smartphone adoption will increase by 50 percent by the end of 2011, and Convio projects a 90 percent growth by the end of 2014. Craver cited more mobile marketing facts:

• 54 percent of U.S. multichannel retailers will have mobile commerce within two years.
• Mobile marketing budgets are expected to rise 26 percent annually despite overall budget declines.
• Location-based features are projected to have the largest increase among mobile tactics, up more than 265 percent.
• Mobile spending increases of 141 percent on SMS and 137 percent on mobile video are expected.
• Mobile search is expected to be 20 percent of all search by 2012.

Furthermore, mobile transactions have been on the rise. In 2010, $158 billion was transacted through mobile payments. That number is expected to increase to $630 billion by 2014. According to PayPal, there was a 650 percent increase in Black Friday mobile payments from 2008 to 2009, and 52 percent of smartphone users have acted on advertisements within applications, Craver said — and mobile advertising is three times to five times more effective than online advertising.