5 Fundraising Trends for 2011

When you consider these numbers and combine that with the $41 million raised for Haiti through the very limited text-to-give model, mobile provides a golden opportunity for fundraisers.

Better analytics
"RFM is not nearly good enough," Craver said. "How can you possibly build a relationship by only using and crudely applying three things about someone?" There needs to be collaboration and further insights to get a complete view of the donor.